With over 100 years of history and renowned for their research and development of quality, safe products, the Mentholatum Company, USA and Rohto Pharmaceutical Co., Japan are continuously creating satisfaction and happiness to consumers.

The Hada Labo skincare line is the result of the joint effort between The Mentholatum Co. and Rohto Pharmaceuticals Co. to develop a high quality skincare product backed with excellent technology.

Using the technology developed through the production of OTC drugs, Hada Labo skincare line is produced in a pharmaceutical manufacturing environment, under strict GMP guidelines to ensure Quality, Reliability & Effectiveness in the products.

Hada Labo was launched in Japan in 2004 and was exceptionally well received in a short span of time. Beauty lovers very quickly embraced the brand, and Hada Labo has proven to be a success with its Super Hyaluronic Acid Hydrating Lotion becoming the No. 1 Face Lotion in Japan, in which more than 30 million* bottles were sold.

* Source: Intage Inc. June, 2011