Brand Philosophy

Hada Labo stands for the lifestyle philosophy of “It's Perfectly X Simple.” – a skincare range that brings beauty back to the basics – perfect, simple and confident.

To fulfil the commitment of healthy and perfect skin, Hada Labo emphasizes simplicity in its skincare process, removing all the unnecessary additives, colourants, fragrances and mineral oils that burden the skin. Only the finest, purest and highly effective ingredients that are beneficial to the skin are retained to ensure its maximum effectiveness. Only the best for your skin and nothing else.

Now, you can truly enjoy a perfectly simple lifestyle confidently!